OpenAI recently launched its new generative AI video tool, Sora 2, which caused quite a stir last week. Alongside the tool, they also introduced a TikTok-like social media platform where invite-only users could share all sorts of copyright-infringing content that was truly a nightmare fuel. From Mario racing away from the cops to Goku battling the hero from One-Punch Man, the platform was filled with bizarre and unsettling videos. However, one 9-second clip stood out among the rest, featuring an AI-generated version of Sam Altman barbecuing Pikachu before casually snacking on the beloved Pokémon mascot as if it were seared tuna. Despite the controversy surrounding the tool, with companies like Nintendo remaining silent on the matter, Altman and his team at OpenAI are already making changes to address the concerns.
New guidelines have been put in place for Sora 2, shifting from a free-wheeling approach to a more structured system where companies have to “opt in” for users to generate videos using their intellectual property. Previously, companies had to “opt out” to prevent their IP from being used. Additionally, OpenAI will be implementing a payment system to provide companies with a portion of the revenue generated from videos featuring their IP. Altman addressed these changes in a blog post, emphasizing the importance of allowing rightsholders to specify how their characters are used within the platform. While the transition may have some hiccups along the way, the company is committed to working with all parties involved to ensure a fair and mutually beneficial arrangement.
Despite the legal challenges and uncertainties surrounding generative AI tools like Sora 2, many companies are eager to explore the possibilities they offer. While major media companies have taken legal action against competitors over similar tools, most video game companies have yet to make any accusations against OpenAI. Nintendo, known for its strict protection of intellectual property, clarified that they have not engaged with the Japanese government on the matter of generative AI. As the industry continues to evolve, companies are increasingly looking to incorporate AI tools into their production processes to streamline operations. In Japan, half of game studios are already utilizing some form of AI in game development, while tech giants like Microsoft are actively exploring the potential applications of AI in gaming. Despite the challenges and uncertainties, the industry is excited about the possibilities that generative AI tools present for the future of gaming.
