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French Retailer Sees Record Pre-Order Levels

Image: Nintendo Pre-orders for the Nintendo Switch 2 has been live for a few weeks in Europe and the UK, with many ensuring that they can get their shiny new console on launch day,...
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GAME Retailer Shifts Focus to Online Sales and Digital Downloads for Games and Hardware

A recent report from Gfinity eSports has revealed that the retailer GAME will be shifting its focus away from in-store sales of physical games and hardware. Instead, the company will be implementing a 'pre-order...
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AI-driven Marketing Strategies: Apple’s Key to Boosting iPhone Upgrades

Apple has introduced a new AI strategy that could revolutionize its upgrade-your-iPhone approach. At the annual developer conference, Apple unveiled Apple Intelligence, a suite of AI features trained on massive datasets. This new AI...

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