The latest DLC expansion for Atari 50: The Anniversary Celebration, called The First Console War, has been released by developer Digital Eclipse. This expansion continues to delve into the history of Atari and this time focuses on the competition with Mattel’s Intellivision console.
The First Console War introduces 19 new playable games that showcase how Mattel entered the console gaming market and how they marketed the Intellivision. The game also explores the creation of M Network, a brand that released modified versions of Intellivision games on the Atari VCS. Through a single timeline, players are treated to interviews with key figures such as Don Daglow, David Crane, and Jane Terjung, providing valuable insights into Mattel’s operations during that time.
One interesting aspect highlighted in the expansion is the advertising strategies employed by both Atari and Mattel. While Mattel focused on promoting sophisticated technology, Atari emphasized its strong software catalog. The expansion includes full TV commercials from both companies, offering a glimpse into their marketing tactics.
The games featured in The First Console War are mostly M Network titles for the 2600, with standout titles like Astroblast, Dark Cavern, and Tower of Mystery. These games provide a fun and nostalgic experience for players, showcasing the creativity and innovation of the era. However, some of the new games included in the expansion are not part of the timeline and must be accessed through Atari 50’s game library.
While the exclusion of original Intellivision games may be seen as a missed opportunity, it is understandable given the focus on Atari’s history in this expansion. Fans hope that Digital Eclipse will create content specifically dedicated to Intellivision’s legacy now that Atari owns the brand and associated IP. Overall, The First Console War adds another layer of depth to Atari 50: The Anniversary Celebration, offering players a comprehensive look at the early days of the console wars.
